Tuesday, March 10, 2015

Celebrity Charities

The page http://teamtombrady.com/ is the page for Patriots Quarterback Tom Brady and his partnership with the Best Buddies charity. The Best Buddies Challenge supports Best Buddies International a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment and leadership development for people with intellectual and developmental disabilities. Brady does two events to support the Best Buddies charity. The two events are The Best Buddies Challenge in Hyannis Port which is a biking, walk, or run race.. It includes a series of events taking place over two days from Boston to Cape Cod. Team Tom Brady members can choose to cycle, run, walk or just cheer. The event ends with a beach party hosted by Brady with a lobster clambake, open bar, and private concert party. The second event is a football game with Brady and many of his other team mates. This event will also include a meal  at the end made by a celebrity chef.
The event helps market the team because Tom Brady is one of the biggest faces of the patriots and everyone knows Brady and many people want to be able to play with him in a football game and be on his charity team. Tom Brady, Bill Belichick, Tully Banta-Cain, Tedy Bruschi, Julian Edelman, Rob Gronkowki, Carl Lewis, Jerod Mayo, Nate Solder, Wes Welker, Guy Fieri, and Adam Schefter are faces that come out to help with the event. When other patriots player help more the “Pats” name gets out there more connected with charity.  These faces bring in more people to join team Brady and that then raises more money for the Best Buddy charity. Tom Brady is the face of this event and gets many sponsors for his event. His largest sponsor is Audi. This event also helps market the team because when people register to be on tem Brady they receive patriots merchandise as a gift.

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